Sweden issues world’s first Pride stamp

A new postage stamp depicting the rainbow flag to be issued in Sweden on the 4th of May to celebrate Pride, diversity and equal love.

Sweden issues world’s first Pride stamp

The Swedish postal service has now made sure that you can send proud rainbow greetings all across the world by issuing a new stamp featuring the rainbow flag.

”By issuing a stamp with the Pride Flag, we want to emphasise the equal value of all people and the strength represented by people’s unique qualities and differences. To the best of our knowledge, this is the first time the Pride Flag has been reproduced on a stamp – which makes it particularly gratifying that people will now be able to send affectionate greetings with the Pride Flag stamp to all corners of the world,” says Per Ljungberg, Head of Communications at PostNord Sweden.

The original idea for the stamp came from Swedish artist Lisa Rydell back in 2014 and was quickly approved by PostNord’s Stamp Advisory Committee who then commissioned Rydell to do the design as well.

”For many people, the choice of stamp is an extension of their written message – which will be made especially profound with the new Pride stamp. This motif is also well in line with PostNord’s internal diversity initiatives,” says Mr Ljungberg from PostNord.

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